Sep 12, 2024 08:18 PM
BUSINESS
Huawei Opens Preorders for Second EV Made With Chery
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Yu Chengdong introduces the Luxeed R7 at Huawei's product launch event in Chengdu, Sichuan province, on Aug. 26. Photo: IC Photo
Huawei Technologies Co. Ltd. on Tuesday began taking preorders for the second electric vehicle (EV) co-developed with automaker partner Chery Automobile Co. Ltd., after seemingly overcoming production hurdles that dogged their earlier model.
The Luxeed R7 is the first electric coupe SUV marketed under Huawei’s Harmony Intelligent Mobility Alliance — originally known as Smart Selection. Positioned as a challenger to Tesla Inc.’s Model Y, the new car’s preorder prices range from 268,000 yuan ($37,651) to 348,000 yuan, according to Huawei’s official online store Vmall.
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- Huawei has started preorders for the Luxeed R7, an electric coupe SUV developed with Chery, priced between 268,000 and 348,000 yuan ($37,651-$48,927).
- The Luxeed R7 comes in three versions with Huawei’s Advanced Driving System (ADS), aiming to compete with Tesla’s Model Y.
- Huawei experienced production and collaboration challenges with Chery on the Luxeed S7 model but aims to broaden its product line and profitability with new releases.
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Who’s Who
- Huawei Technologies Co. Ltd.
- Huawei Technologies Co. Ltd. is collaborating with automaker Chery Automobile Co. Ltd. to develop electric vehicles under its Harmony Intelligent Mobility Alliance. They recently began preorders for the Luxeed R7, an electric coupe SUV, and aim to challenge Tesla's Model Y. Previously, Huawei rebranded its Smart Selection initiative and also launched EV models with Seres Group Co. Ltd. and BAIC BluePark. Huawei is focusing on being a supplier of smart driving technologies rather than an auto manufacturer.
- Chery Automobile Co. Ltd.
- Chery Automobile Co. Ltd. is an automaker partner of Huawei. They joined Huawei’s Smart Selection camp in 2020, co-developing models like the Luxeed S7 electric sedan and the Luxeed R7. The collaboration faced challenges such as production coordination issues and distrust between the companies. Despite these tensions, they continue to work together under the Harmony Intelligent Mobility Alliance.
- Seres Group Co. Ltd.
- Seres Group Co. Ltd. is a partner in Huawei's Harmony Intelligent Mobility Alliance. They have co-developed three models: the Aito M5 compact crossover and the M7 and M9 SUVs. Aito vehicles account for most of the sales under the alliance, with 46,141 vehicles sold in June, 93% of which were from Aito.
- Anhui Jianghuai Automobile Group Corp. Ltd.
- Anhui Jianghuai Automobile Group Corp. Ltd. (600418.SH) is a partner with Huawei under the Harmony Intelligent Mobility Alliance. This collaboration emphasizes Huawei's role as a supplier of smart driving technologies rather than as an auto manufacturer.
- BAIC BluePark New Energy Technology Co. Ltd.
- BAIC BluePark New Energy Technology Co. Ltd. is a member of Huawei's Harmony Intelligent Mobility Alliance. Last month, Huawei launched its first premium electric sedan, the Stelato S9, co-developed with BAIC BluePark. This sedan, featuring ADS 3.0, targets the mid-to-large-sized luxury executive sedan market.
- Tesla Inc.
- Tesla Inc. is indirectly referenced in the article as the Luxeed R7, co-developed by Huawei and Chery, is positioned as a challenger to Tesla's Model Y. The comparison suggests that Huawei and Chery are targeting the same electric coupe SUV market segment as Tesla.
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What Happened When
- 2020：
- Chery joined Huawei’s Smart Selection camp.
- November 2023：
- Huawei rebranded Smart Selection as the Harmony Intelligent Mobility Alliance.
- November 2023：
- Huawei brought to market the first EV co-developed with Chery—the Luxeed S7 electric sedan.
- April 2024：
- Huawei relaunched the Luxeed S7 with cheaper prices and upgraded specifications.
- June 2024：
- Huawei sold 46,141 vehicles under the Harmony Intelligent Mobility Alliance, about 93% of which were from Aito.
- July 2024：
- Huawei reported sales data for the Harmony Intelligent Mobility Alliance brands.
- August 2024：
- Huawei launched its first premium electric sedan, the Stelato S9, co-developed with BAIC BluePark.
- Tuesday, September 10, 2024：
- Huawei began taking preorders for the Luxeed R7, the second EV co-developed with Chery.
AI generated, for reference only
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