China Life Overseas Gears Up to Tap Mainlanders as Sales Rebound in Hong Kong

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Travelers bound for the Chinese mainland at Lo Wu station in Hong Kong on Feb. 6. Photo: Bloomberg

(Bloomberg) — As Chinese mainland visitors return to Hong Kong and snap up insurance policies again, the nation’s largest life insurer is stepping up efforts to seize a bigger share.

China Life Insurance (Overseas) Co. Ltd., the overseas arm of state-owned China Life Insurance (Group) Co. Ltd., said it’s exploring ways to upgrade services for mainland clients and hiring agents that exclusively target the group, after they helped drive a 136% jump in new business premiums in the first four months.